Firstly I’d like to wish all of our customers a Happy New Year.

We have had a very busy start to the year, as we have already attended the first trade show of the year at Top Drawer 11-13th January in London.

Trade shows are a great way for us to showcase our products to retailers and wholesalers based both in the UK and worldwide. It was the first time we had shown our new packaging to the masses and the feedback was very positive, it was also our first visit to the Top Drawer show.

The show was held at London Olympia a fantastic building which opened in 1886, and we decided to go for a vintage looking stand with wooden crates, old picture frames and a hessian backdrop. I’m sure you will agree that Dean & Josh did a fantastic job of building the stand and with the creative flair of Louise & Emilie adding the finishing touches we had a stand that really stood out.

 Dean & Josh doing their best to get out of the photo.

As you will see from the pictures, we had a custom-made case built for our television to give it a very retro feel, and that generated a lot of interest. It was designed and built by two very talented people at deVOL kitchens, Robin designed the case and oversaw production and Matt had a lot of fun as he produced the case. We would also like to thank Gemma who helped make our beautiful chalkboard which enticed people to the stand.

 Louise all ready for day 1 of the show.

I attended the show on the final day and I was very impressed with how the stand looked and it was a pleasure to introduce people to our products and the Shreddies brand.

One of the things I really enjoyed about the show was the fantastic view I had of the light coming into the building and all of the other exhibitors showing off their products. We met several interesting people at the show and many of them would keep wondering past the stand to see how we were doing. 

We will be exhibiting with a very similar looking stand at Spring Fair which starts on Sunday 1st February and finishes on 5th February. The show held at the N.E.C in Birmingham is one of the largest on the trade show calendar, we look forward to meeting people at our stand which is 5L59A in Hall 5.