Back in December 2015 Gary Lineker tweeted what he thought would be an unlikely bet, he offered to present Match of the Day in just his underwear if Leicester City won the Premier League.
2 months down the line and Leicester City’s march to the title is showing no signs of slowing up.
After a chat in the office we thought who better to produce some underwear for Gary to wear than one of Leicestershire’s few remaining underwear companies…. Us!
Rachel and our team with Gary Lineker's Pants.
We managed to locate some blue jersey that was a near perfect match to the home colours of his beloved Leicester City and set about producing some underwear. We wanted the underwear to be as authentic as possible and I asked a friend of mine Steve Dakin if he had any old shirts I could use to take the badge from.
He was very happy to help out and excited that something he owned may get to be worn by one of his idols, Gary Lineker.
Once the underwear was complete we contacted our friends at the Leicester Mercury who broke the story and tweeted a link to Gary, who within minutes re-tweeted the story adding that “this is escalating quickly”.
I think Gary's starting to regret his bet.
The tweet was favourited by over 530 of his followers and re-tweeted by a further 178 followers.
That afternoon I got an email from Fox Sport Italia who asked if it would be possible for them to come and do a TV interview. They had been in Leicester to interview LCFC Manager Claudio Ranieri and saw the story and thought it would be a great story for their build up coverage to the Arsenal vs Leicester City game that weekend.
The presenter - Emanuele had lots of fun, interviewing staff, having a go on a sewing machine and putting on the underwear over his jeans.
A behind the scenes picture of Emanuele wearing the Leicester City underwear.
He was that impressed with the quality of the underwear he asked if we would make him a pair of Inter Milan coloured Shreddies, so that he could show the Italian fans back home on his weekly show.
We are keeping in touch with Emanuele and hope to produce some Inter Milan underwear for him in the next few weeks.
Shreddies | Cotes Mill, Loughborough, United Kingdom