Shreddies Live On El Hormiguero!

It’s been a crazy couple of weeks at Shreddies HQ! We’ve been getting press requests from all over the world, requesting information, samples or interviews.

Most of the interviews we do are done over the phone or on the radio, but we received an unusual request two weeks ago from a Spanish television programme called El Hormiguero.


They asked if it would be possible to appear live on their television programme to demonstrate Shreddies. We were delighted to be asked and quickly set about arranging the details of the trip.

Soon enough I was heading to Madrid, to meet Patricia of El Hormiguero. After a brief tour of the studio I was told filming wouldn’t take place until the following day. So I headed out on the metro to Santiago Bernabeu the home of the world famous Real Madrid. It had always been a dream of mine to visit the iconic stadium and I was lucky enough to go on a tour and it’s beyond magnificent.

Steeped in history with some of the best football players in the world gracing the pitch over the past 115 years it didn’t disappoint.

The following morning I decided to see another amazing football ground the Wanda Metropolitano - home of Atletico Madrid. A new stadium built on the site of the old olympic stadium in the East of the city it’s very easy to get to and equally as impressive.


I’d definitely like to go back to Madrid and watch a game in both grounds if possible.

Later that day it was back to the studio, I met the presenting team and was taken to my dressing room until I was needed for a rehearsal of the tests. After the rehearsal it was time for me to be mic’d up and go through things with the translator ahead of the final rehearsal.
I had a few nerves at this point and was worried about tripping over or making a fool of myself.

But fortunately none of this happened. Another short break and it was time to get ready for the live show. Our segment was at the end of the show so I had to stand in the wings watching the majority of the show.

Then it was showtime, I was given a loud encouraging welcome by the live audience and presenters and with the aid of the lovely translator I was able to answer their questions and show how effective Shreddies are.

They conducted two experiments, the first was proving how effective the garments are at eliminating odours. They had a large jar of crushed garlic cloves which was very smelly, once they covered the jar with the undershort the guests could not smell any garlic odour and could place their noses close to the jar without smelling any odours.


The second experiment was more of a visual test to show how air passes through the underwear. Using a mannequin and tube they fed dry ice into the mannequin and passed it through some regular underwear. The air passed through the underwear without much resistance.

When the Shreddies underwear was put onto the mannequin it stopped all of the dry ice passing through and contained it within the underwear.

The producers of the show were very happy with the outcome of the tests and - Pablo Motos the main presenter called it “The best invention ever!”

Best Christmas Markets to visit this season!

Even though some might not like to admit it, Christmas is well and truly on it’s way! Whether you’re a lover of everything festive or a bit of a scrooge, there’s no escaping it so you may as well try and enjoy it! Why not escape the busy shopping centres and packed out department stores by shopping at a Christmas Market this year? They’re full of one off goodies and you’ll be helping many small businesses whilst enjoying a nice cup of mulled wine and maybe a cheeky mince pie! We have compiled a list of the best Christmas markets in the UK to get you in the festive spirit!

Winter Wonderland, Hyde Park, London

There are plenty of Christmas markets to choose from in London but Winter Wonderland is definitely the best! Admission is free and it’s open from Thursday 22nd of November to 6th January (exc. 25th December) 10am - 10pm so there is loads of time to visit! There are plenty of stalls, rides and you can even go ice skating and visit the ice bar but make sure to book any activities as they fill up quickly!

Winter Wonderland, London. (photo credit:

Winter Wonderland, London. (photo credit:

European Christmas Market, Edinburgh

This Christmas market takes place at East Prince St Gardens and will run from 17th November - 5th January 10am - 10pm (exc. 25th December). Described as a ‘traditional and romantic christmas market’ you are offered a unique shopping experience with stalls selling crafts, art and yummy food! There is also a big wheel, Helter Skelter and other attractions, so it’s great to take the kids!

European Christmas Market, Edinburgh. (photo credit:

European Christmas Market, Edinburgh. (photo credit:

Blenheim Palace Christmas Market, Oxfordshire

Soak up the festive atmosphere at this beautiful christmas market set in the grounds of Blenheim Palace, running from 23rd November - 16th December in the Great Court. It’s the perfect place to start your Christmas shopping with stalls selling ceramics, home ware, leather goods, jewellery, toys, bags and much more!

Blenheim Palace Christmas Market, Oxfordshire. (photo credit:

Blenheim Palace Christmas Market, Oxfordshire. (photo credit:

St Nicholas Fair, York

Soak up York’s medieval charm and enjoy a cup of mulled wine at the St Nicholas fair. Running from 15th November - 23rd December, opening times vary please see website for details. We’d recommend heading for some ice skating fun at the Ice Factor and watching some playful panto fun in the stalls!

St Nicholas Fair, York. (photo credit:

St Nicholas Fair, York. (photo credit:

Frankfurt Christmas Market, Birmingham

Boasting the largest outdoor Christmas market in the UK, this isn’t one to be missed! Running from November 15th - December 23rd you have plenty of time to wander! The market takes place in Victoria Square and along New Street and will feature a whole host of stalls selling everything from Chrsitmas decorations to a traditional bratwurst sausage. On December 9th there will be a range of 1 day discounts to celebrate the annual Family Day.

Frankfurt Christmas Market, Birmingham. (photo credit:

Frankfurt Christmas Market, Birmingham. (photo credit:

That’s our round up of the 5 best Christmas Markets in the UK, so wherever you live you can enjoy the magic of Christmas!

Cake & Charcoal Cheese?

This weekend my wife and I attended the Cake & Bake Show in London. My wife is a keen baker and we went to the show to see what inspiration we could find.

The show was enormous filled with every type of cake, chocolate, bread imaginable.

One of the first things we did at the show was visit the cake walk, an impressive display of cakes made by some very talented people.

Hard to believe this is entirely edible!

Hard to believe this is entirely edible!

The theme for the cakes was based on travel and they we’re mindbogglingly impressive both creative and intricately detailed.

There were two cakes that impressed me more than the others the first being a globe on top of which sat a cake version of the author Jules Verne, famous for writing - Around The World In 80 Days. The detail on his face was beyond the capabilities of most bakers.

Jules Verne

Jules Verne

The other cake that caught my attention was a monsterously tall sculpture of flowers from around the world, each one of them painstakingly hand carved and detailed beyond belief.

Both colourful and beautiful.

Both colourful and beautiful.

The flowers alone must have taken this baker a crazy amount of hours to make then to careful attach each one. I don’t think I’d have the skill or patience to attempt something a quarter of the size of this cake.

The show also featured celebrity guests and a large proportion of the show was based around allergies and intolerance to ingredients as well as vegetarian and vegan diets. We watched Rosemary Shrager make a vegan carrot cake on the main stage and she was both funny and interesting to watch.

Rosemary Shrager - making her vegan carrot cake.

Rosemary Shrager - making her vegan carrot cake.

However it was at one of the individual stands that I saw the most unique thing at the show Charcoal Cheese! I was very skeptical when I first saw it, with my intial thoughts being how can they make cheese with Carbon? This is what we make our underwear with!!!

Carbon in cheese? Sounds a bit like a Peter Kay catchphrase doesn’t it!

Carbon in cheese? Sounds a bit like a Peter Kay catchphrase doesn’t it!

I tried a small piece and quickly went in for a second piece. It was unbelievably creamy and delicious. So much so that I ended up buying some for home. If you’re brave enough to give it a try you can find it here from the clever people at Black’s Cheeses.

Most of the cheese went last night at supper but I’ll certainly be re-stocking soon!

What happens when you hold farts in?

We have seen a lot of talk recently about how if you keep a fart in it will eventually come out of your mouth?! We have decided this needs researching further so here goes!



Firstly, there are two processes that lead the body to produce flatulence. When food moves into the intestines the digestion causes a build up of gas that need to exit your body. Gas also occurs when we are chewing and eating food and gas is swallowed. Some foods like dairy products, beans, whole grains are more likely to cause gas.

When you hold in a fart the air doesn’t just disappear, it travels back into your body to find another way out. This consequently means often it comes out of the mouth. It’s not quite as gross as it sounds but still pretty weird!

So if you are somebody who often holds in their flatulence we would recommend getting a pair of Shreddies and learning to fart with confidence!

Shreddies, you do what...?

Whenever I'm asked what I do for a living it's always a great conversation starter. 

I recently attended a wedding and the inevitable question popped up during day and I had to explain what Shreddies do several times. 


A wedding always brings people together from a wide range of professions from Royal Marines, to Detectives to people selling livestock feed, but my job always seems to generate the most interest and questions. 

I'd be a rich man if I had a pound for every time I had to answer - 

  • Do they really work?

  • How do they work?

  • Who came up with the idea?

  • Who tests them?

I love watching people's faces during these questions as they're genuinely intrigued and then later on you'll see them having a sneaky Google to see if it's a wind up. 

It's such a great way of breaking the ice at a wedding where I didn't know most of the guests. The wedding was amazing and was the first one I'd attended in a tipi, basked in beautiful sunshine, with a plentiful supply of gin and fun and games - Bawden Lodge Farm was the perfect setting. 

I couldn't recommend the location enough, the staff were all amazing. Even if you're not lucky enough to attend a wedding at Bawden Lodge it's well worth a visit. They run different events such as their Artisan Food Fayre in September. Tickets found here


One of my personal highlights for the day was winning The Great Wedding Bake Off with my entry of Chocolate Peanut Butter Brownies (recipe to follow in a later blog!).  

New York City

I have been wanting to visit New York for as long as I can remember, as a self confessed shopaholic it doesn't get much better than 5th Avenue?! So, for my 21st Birthday me and my boyfriend decided we would take a trip to the big apple and then head over to Florida to experience the best of the sunshine state!

The view from our hotel room

The view from our hotel room

After a very long and tiring flight we finally landed in JFK and hopped into a yellow taxi which took us to our hotel, jet lagged but excited we then headed straight out to Times Square!

Times Square

Times Square

After eating a huge pizza slice and exploring what Time Square has to offer, we headed back to our hotel.

The next morning we had a long list of sites to see including Macy's, The Flat Iron Building, Grand Central and Trump Tower. 

image3 (4).jpeg

The next day we had booked bikes so we could cycle around Central Park, this was actually one of my favourite parts of our trip and I'd definitely recommend it but don't be fooled, it's not as flat as it may seem! 


After cycling we headed to the Brooklyn Bridge to appreciate the sky line from afar and popped into Bloomingdale's to let out my inner Rachel Green.

image1 (23).jpeg

Our third day in New York was spent visiting the 9/11 memorial and going to see the Statue of Liberty. 

image2 (9).jpeg

Then my favourite part of the trip - the Top of the Rock! We booked our viewing time just before sunset so we could see NY by day and night and the views were incredible! It was a great way to spend our last night before we headed off to Florida.

image3 (5).jpeg

New York definitely lived up to my expectations and I cannot wait to go back one day!